In case you are interested in starting an eCommerce business online, you should know that there are many different options for building and managing a business like this. Most people and organizations are using eCommerce platforms for this purpose and Shopify seems to be one of the most popular choices. Today, online stores are becoming more popular than conventional physical stores and that’s why as a business person you have to find the best way to present your business online. Now let’s see what Shopify is all about.
Shopify: an overview
Shopify represents an eCommerce solution that offers users all the things they need to create an eCommerce business and manage that business. Instead of building an eCommerce website from scratch, you will find templates and pre-made elements that will help you finish this task in a short period of time and without any hassles even if you don’t have any experience in this field.
If you want to start building a website with the help of this eCommerce platform, you will have to select a plan first. After that, you will have to purchase a domain name and connect it to your Shopify store. The next step in this process is to select a template for your online store. Remember that editing this template is easy because Shopify provides a drag & drop editor. Of course, you can always hire a professional web designer/developer to get this job done for you. After that, you will have to add page content, products, shipping option, payment options, and few other things. Finally, you should start looking for customers.
Why use Shopify Plus?
As we have mentioned before, there are a few dozens eCommerce platforms out there. Some of them are quite popular like BigCommerce, WooCommerce, Magento, and Volusion. However, we will use this article to present Shopify because this platform is the favorite platform of many successful eCommerce businesses. It seems that there are multiple benefits of using Shopify.
First and foremost, this is an all-in-one solution. This means that as a future eCommerce website owner you will get access to all the necessary tools and things that will help you create and run a website of this kind. There are other solutions that provide some tools and you have to look for and pay for the rest of the tools. Shopify is not like that.
For example, in case you want to offer different payments to your customers. Shopify promises simple integration with multiple payment gateways including Stripe and PayPal. In addition, with Shopify, adding and removing products is a smooth sail. Furthermore, whenever you want to change the appearance of your online store, you can do that with just a few clicks. You have live previews to check how your eCommerce business will look like after the changes before you actually apply them. This means that you don’t have to hire a professional website designer to do these things for you if you don’t want to. On top of that, Shopify delivers a full suite of analytic tools that allow business owners to understand their customers’ behavior in a better way. Based on these analytics you can improve your business and get better results in the future.
Good for marketing
That’s right, Shopify is good for marketing and marketing is becoming more and more important these days. 15 years ago, the global Internet market was shared by way fewer companies. Today, you have to compete against tens of thousands of businesses. So, it’s the marketing strategy that you have that can make a huge difference. To be honest, Shopify doesn’t come with sophisticated marketing tools, but it has all the essential tools.
Once you learn how to use Shopify (and you’ll do that fast), you will make landing pages in a matter of minutes. This platform also offers smooth on-site SEO activities like the creation of custom title tags, meta descriptions, sitemaps and more.
Shopify App Store
There are many built-in features found on Shopify. However, the majority of business owners have specific needs. But, this doesn’t mean that they can’t find what they are looking for easily when they are using Shopify. On the contrary, the creators of this platform have also created a Shopify App Store. This is a place where developers are creating and sharing add-ons that can improve the functionality of your eCommerce site.
Keep in mind that not all of these add-ons are free. Some of them are labeled as premium apps, but it’s definitely worth paying for these apps because they can optimize the performance of your website in different ways. Ultimately, these apps will boost your sales.
Professional customer support
We have already mentioned that using Shopify is not a difficult task. However, there are times when users might need help with some aspects of building or running websites. This is another strong selling point of this platform. They have invested a lot of money and resources to create a completely professional customer support team.
First of all, at Shopify, you will find an excellent Frequently Asked Questions section. If you are unable to find answers there, you can also use their live chat or email support as well as phone support. Their agents are available 24 hours a day, 7 days a week. All of these agents have the necessary knowledge, training, and expertise to help you.
Another thing that Shopify users like is the wide array of templates (a few dozen templates) to choose from. You can find templates that are adequate for different kinds of businesses. Using these templates is easy and the best part is that you can customize them. Remember that you can’t alter the code, but you can change many elements of the templates. It’s also good to know that some of these templates are completely free, but if you want a more functional and more attractive template, you will have to pay for premium templates.