eCommerce websites feature top 20 ranking positions among search engines. With this in mind, whether you’re getting started or redesigning a new eCommerce website, reaching the first page is not enough, you must rank #1. To do this, you need to understand SEO tips and tricks that will help your new eCommerce online store website rank higher than your competitors.
Here are a few stats that will show you the importance of ranking your eCommerce website on search engines.
- eCommerce websites feature in the 20 lists of search engine signal results
- only 3% of 10 top e-stores that rank on search engines feature Adlinks and Google AdSense on their pages
- The word count in top 10 eCommerce websites is 25% higher than the overall average across all sectors
- Over half of eCommerce stores of Google’s top 20 search results are above average with a responsive design across mobile devices
- 70% of eCommerce websites in the top 10 Google search results have more bullets per list than across all sectors
- 9% of all eCommerce web pages have the TDL.com
- 30% of top 10 eCommerce pages that rank on Google have had larger file sizes across all industries
Understanding search engine index and rank don’t come naturally for most people. If you’re wondering the best and quickest way to start working SEO for your eCommerce website, here is a checklist that you can follow.
#1. Keyword Research
Before you begin any SEO work for your online store website, you need to work with keyword research and competitor research. Familiarizing yourself with Keyword tools would be an excellent idea to determine the search volume of keywords and get keyword ideas.
The keyword is the most crucial factor if you’re looking into ranking and targeting the wrong keyword can demolish your campaign efforts by generating low-quality traffic and adversely affecting conversions. There are numerous areas that you need to look into when conducting keyword research.
Keywords for your Homepage and products – here you should consider relevancy, ranking difficulty and the rough number of monthly searches for a specific keyword. There are dozens of tools that can do that like SEO metrics, Google Keyword Planner and many others.
We recommend you go for keywords that are relevant to your brand and product with exact match local search volumes. However, don’t choose keywords that are too broad or too competitive. Otherwise, it will take forever in search engines.
#2. Keywords for Different Web Pages
Each page on your online store like the product page, homepage, blog page can feature different keywords that target searches for information that visitors are looking for in the web. Also, keywords will help search engines know what your website is all about.
If you’re a new Shopify store owner in India, creating a blog can assist you in ranking for search engines. The use of long-tail keywords in your blog posts will help you to rank in search engines. Remember to always go for longtail keywords that with high local exact match search volume.
#3.Determine Your Site Speed
Loading is a significant contributing factor when it comes to page abandonment. Therefore you need to focus on the speed of your website since the average user is not patient to wait for a page that is taking too long to load.
Your site should not take longer than 3 seconds to load. With an eCommerce website, you’ll be uploading lots of images to help you sell your products. You can increase the speed of your pages by purchasing more server space and by using a different content management system like WooCommerce which is well known for fast speeds.
#4. Find Store Errors
Some tools are available online that can help you find site errors like Screaming Frog, a free web tool that allows you to identify any 404 pages to actual content, duplicate content pages, and meta titles and descriptions.
Besides these errors, Screaming Frog can help you find many other site errors for overall usability. Auditing your site for problems will help you in ranking and conversion.
#5. Page Optimization
While creating an eCommerce website ensure that it’s well optimized for greater usability with meta titles and descriptions that make sense. Ensure that page titles are under 60 characters and always include your keywords near the beginning of your page title.
On the same note, include punchy targeted keywords on your meta descriptions and keep them under 155 characters. Also, add a keyword in your page URL and keep it short and sweet. The title pages should be compelling and human-readable.
You’ll be using various images to sell your products. Ensure that the pictures on your eCommerce website have descriptive alt tags and filenames.
You can build a link building strategy that will help to establish trust in the ‘eyes’ of search engines. The best approach when it comes to link building is to focus on partnerships and determine whom you can provide and share value.
There is also the internal linking that allows you to link pages within your website which will enable you to establish an anchor text which you can rank for in search engines. Linking also allows you to analyze your competitors earned links thanks to tools like Ahref Site Explorer and Moz Link Explorer. You also need to look for opportunities that can land you mentions on other sites.
Content is the main mantra if you’re looking into ranking your eCommerce website in search engines. To succeed in high-quality content, you need to plan and execute an essential content marketing strategy. Here are great points to help you get started:
- Brainstorm the kinds of questions that your customers may ask regarding your product
- Help your customers know what your product is all about by featuring how-to articles and tutorial videos
- Utilize keywords to match questions with the queries your customers are looking for in your eCommerce website
The way people interact with search engines continues to evolve. Therefore, you should optimize your eCommerce website for search engines to rank high and ultimately increase your sales.