Although you might be oblivious to it, you probably use your phone more than you think. Research has proven that an average person checks their phone around 85 times a day. So, to keep up with the customer’s needs, businesses have adapted their marketing game and included mobile in their digital strategy. Bulk SMS marketing is one of the features of mobile marketing used by companies to reach out to customers.
Let us now look at some of the key points on how SMS marketing is a boon to business
Inexpensive: In comparison to traditional marketing or purchasing ad space on Facebook, sending an SMS in bulk is much more affordable.
Using this technique helps your business to tighten its budgeting belts. Thus making SMS marketing a great choice for all businesses.
For startup businesses or those looking for a way to start advertising without spending too much money in one go, this strategy does wonder.
Instant delivery: You can send SMS to a lot of people at the same time. SMS has lightning speed, so your text will be delivered to the customers in no time.
Texts are far more likely opened than emails, so you can be certain your customers will see your important news as quickly as possible.
Mobile-friendly: SMS marketing is a part of making your business mobile-friendly. Almost every business is mobile-friendly these days.
More and more people are using their mobile phones for shopping and browsing. Including text, marketing can be a strong asset to your mobile marketing strategy.
Works with another type of marketing: You can use bulk SMS marketing as all of the other ways you are marketing your business, it doesn’t have to simply be a part of advertising all on its own.
That way your customers can connect with you quickly and easily. You can use it to get more customers interested in your social media, promote a new product, or offer a discount for anyone wanting to buy through your online website.
Strengthens customer engagement: Texting gives your customers a way to engage with you. Your customers feel that your business is more accessible, and as a result, your business becomes a part of their life instead of being just a regular store.
You will have access to be there with them on their mobile phone, prompting them to remember you.
Opt-in, opt-out options: It’s always a good idea to give your SMS leads an option. It’s great to send out your bulk and text messages, giving your customers the latest news and on your business.
Your customers will have the option to decide if they’d like to opt in and it will let them feel more comfortable with your business as a whole.
Also, note how many customers opt-in to those updates can give you information that you can then use for later marketing strategies.
You end up losing a customer altogether, if you keep sending out your texts, wanting to get an uninterested customer engaged.
Therefore giving your customers the option to decline these messages is important. Instead of driving them away, it’s better to give them that option to opt out of these mobile messages.
You might think you are giving away your customers by providing an opt-out option, but there are several other marketing strategies that you can use for those types of customers instead.
Generate word of mouth: Word of mouth is a powerful marketing tool and SMS promotes this instant communication.
You can use it to engage your existing customers, and drive new business to your company.
Your customers will spread the word about your business to family, friends, and colleagues if you have something of value.
Straight to the point: Your SMS stays clear and concise, as only 160 characters are allowed when sending a text message.
It will benefit both the customer and your business if you tell your customers exactly what you want them to know and making it an easy read.
Therefore, getting straight to the point is important.
Time management: You will save a lot of time, allowing you to concentrate on other areas of the business. It is a simple and easy process.
You can simply organize your SMS marketing campaigns for a later date with the help of the scheduling component of SMS.
This works in your favor as it allows you to manage your time efficiently.
Improve communication: Communication is a basic process to build any long-term relationship. When building on these relationships, text marketing can be of great benefit.
Through SMS you can let your customers in on the secret sale, send a simple thank you message after a purchase, or inform them of any sales/promotional offers when their delivery is ready.
It is an easy, personal, fast, and reliable way to communicate with all of your customers.
You now have an insight into how great texting can be for your business. It is perhaps not as trendy as social media, but it does get results.
There’s no reason not to give SMS marketing a try. It will surely work in your business’s favor.